Castrol ON

Working with the team at WMH&I, I helped bring Castrol’s “Always On” EV & Hybrid vehicle services campaign to life through a bold and dynamic key visual. Castrol, known as one of the world’s leading motor oil brands, was shifting its focus toward the future of electric and hybrid mobility and the creative needed to reflect that evolution.

My role was to design and produce the hero visual that became the foundation for the wider campaign. Using Cinema 4D, I developed a striking 3D composition that balanced precision engineering aesthetics with a sense of forward momentum. The final piece was then enhanced in After Effects to integrate lighting, motion, and subtle energy effects, ensuring the visual felt vibrant and “always on.”

The result was a sophisticated, technology-led image that captured Castrol’s innovation and reliability in the EV era a seamless blend of performance and progress.