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SCIEX Novus V55 Product Launch

Bringing the Novus V55 to life using cinematic lighting in C4D

This year I worked with the team at Boulder Creative Studios to bring the Novus V55 System by SCIEX to life for it's product launch at ASMS in San Diego.


My contribution to this project was focused around animation and lighting - bringing the Novus V55 System to life by utilising dynamic and cinematic lighting and fast-paced visuals to bring to life this new era of SCIEX sequencing devices.


Using C4D and AE I created this 3D animated product reveal using a combiniation of cinematic lighting techniques and RedGiant plugins to bring the final product to life.


Utilising a number of particle plugins including Trapcode Particular and INSYDIUM X-Particles to bring the particle animations to life was a pleasure for this project. Using a combination of creative tools can help to achieve amazing results.

© 2025 Sam Thorburn

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